#DELIVER · LinkedIn original
Before buying an AI tool: Clarify what you want it to help you decide.

Before buying an AI tool: Clarify what you want it to help you decide.
Most start in the wrong place:
→ Buy a tool
→ Look for a use case
→ Define the goal afterwards
In that order, you burn time. And credibility.
The problem is not the tool.
The problem is the missing target state.
Which means: missing decision logic.
This is exactly what is happening in many companies right now:
→ AI tools are introduced without a clear goal
→ Governance is ‘added’ later
→ Results remain a matter of chance
It does not work that way.
The order is:
- Target state
- Decision logic
- Basic operational readiness
- Tools
AI without a target state is not progress. It is activity for activity’s sake.
Without a target state, every tool is an experiment.
With a target state, every tool becomes a lever.
The crucial question is not: Which tool do you use?
It is: Which decisions should AI improve for you?
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