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AI in the workplace: Who benefits – and who needs to reinvent themselves

Author: Dr. Michael Zeisig · First published: 2 September 2025

Craftsmanship and knowledge work meet in a shared, light-filled workspace.
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AI in the workplace: Who benefits – and who needs to reinvent themselves

A recent Microsoft study: AI does not affect all professions equally.

Clear winners:

📈 Knowledge work – IT, administration, analysis

📢 Communication professions – sales, PR, journalism

Here, AI takes on:

Gathering information faster

Improving texts

Sharing knowledge

Less affected:

👷‍♂️ Professions with a substantial physical component – skilled trades, care, transport.

AI helps with planning & advice, but does not replace work on site.

Fun fact:

In 40% of cases, what users want differs from what AI does.

People often want to gather information – AI explains, advises and structures.

My advice:

Anyone processing knowledge should actively use AI now.

Anyone doing physical work should test AI for supporting tasks.

💬 Where do you see the biggest opportunities for yourself?

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A recent Microsoft study: AI does not affect all professions equally.