AI does not fail because of technology.
It fails because nobody knows how the business really works.
A manufacturing company, an AI pilot to optimise processes. The agent runs. Three weeks later, production is slower than before.
Diagnosis: The agent optimised the documented process.
Not the real one.
Pilot stopped. Three months mapping the process. Then AI integration — that actually works.
Before AI can make a difference, there needs to be a sequence.
Understand. Design. Integrate.
In that order. Not the other way round.
Which of these three steps is your organisation skipping right now?
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