#DELIVER · LinkedIn original
A medium-sized company gave all 600 employees access to AI last year. A year later, hardly anyone uses it.

A medium-sized company gave all 600 employees access to AI last year.
A year later, hardly anyone uses it.
The licences were active. The training was booked.
What changed: nothing.
This is not a tool problem. It is an organisational problem.
600 people had access. Yet nothing changed.
Because use does not come from availability. It comes from someone deciding where AI belongs in the work.
Nobody had made that decision.
So AI remained a tool.
And never became part of the work.
With an industrial client, we reversed the approach. We did not start with the software, but with three decisions: which process AI would join first, who would be accountable for the result (not IT), and how we would measure success — lead time rather than licence logins.
Six weeks later, AI was running in two core processes. Not because the tool was better, but because it was clear where it belonged in the work.
A tool that has been made available is merely an offer. It gets used only once it is embedded in the core processes.
The tool is the easy part.
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