What really drives us to change things?

What really drives us to change things?

Often it is not fear. It is longing.

For meaning. For impact. For a place where our actions matter.

Henning Beck says: Fear can release energy in the short term – but it is not a state we can sustain indefinitely.

And Dieter Lange puts it succinctly: Love is the death of the ego.

Perhaps it is also longing that quietens our ego – because suddenly something bigger is calling. A shared idea we commit ourselves to. Not because we have to – but because we want to.

This kind of emotional tension is a key lever for effective strategy execution.

A positive vision that truly moves people is one of the seven success factors I described in our playbook.

Because without longing, change often remains nothing more than a process.

What is your vision that stirs something inside?

📘 Comment PLAYBOOK, and I will gladly send you a free copy of “Execution Wins – effective strategy execution”.

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