You can give the world's best Michelin-starred chef a bin full of rotten food — he will not conjure up a gourmet meal.

You can give the world's best Michelin-starred chef a bin full of rotten food — he will not conjure up a gourmet meal.

It is exactly the same with AI.

I have spent the past few months preparing all the data in my consulting business so that AI can use it.

Painstaking? Yes.

Worthwhile? Absolutely.

Because without this work, the best AI model is worthless.

Many companies buy the most expensive AI tools — and wonder why nothing works.

The problem is not AI.

ChatGPT drawing on general world knowledge delivers personal efficiency — but no cost savings.

For that, you need AI working with your own process and company data.

And that is precisely where the problem lies:

• Unstructured
• Contradictory
• Scattered across five systems
• Not machine-readable

Before you buy the next AI tool:

Look at your data.

Is it clean? Structured? Consistent?

Or like a food-waste bin?

Then you know where to start.