32% are shrinking. They call it a crisis. I call it operating model failure.

32% are shrinking. They call it a crisis.

I call it operating model failure.

PwC Family Business Survey 2025:

32% expect revenue to decline. 58% expect growth.

Same market. Different results.

So the problem is not in the market.

It is in the system.

Almost every company is doing the same thing right now:

→ The core business is optimised OR something new is built. Rarely both.

→ KPI systems measure efficiency, not direction.

→ Governance knows only one mode: growth OR cost pressure.

Anyone who needs to steer both at the same time will fail without a clear separation.

Three questions determine the outcome:

1. Which KPIs distinguish efficiency from strategic alignment?
2. Who decides where to cut costs AND where to invest — in the same meeting?
3. Which governance separates core business risk from the risk of building something new?

Anyone who can answer these three questions rarely shrinks by chance.

#Strategy #FamilyBusiness #OperatingModel