The invisible loyalty stamp booklet

The invisible loyalty stamp booklet

Do you know those little booklets from the bakery? You get a loyalty stamp for every bread roll – and after ten, you get one free.

A simple loyalty scheme. And a surprisingly apt metaphor for what often happens between people.

We collect in everyday life too – except that it works the other way round.

Loyalty does not earn a reward. Instead, accumulated hurts eventually bring a reckoning.

Small disappointments, unspoken criticism, repeated misunderstandings.

Each individual stamp seemingly harmless – but eventually, the inner booklet is full.

Then a trivial incident is enough – and triggers a reaction that seems completely exaggerated to outsiders.

But in reality, it was just the final stamp that was missing.

A reverse loyalty programme.

Instead of connection, a rupture develops.

What would help? Early feedback. Open communication, before the booklet fills up.

Because good relationships thrive on speaking – not silence.

With which people you regularly interact with have you already started such a booklet inside?

How full is it, actually?

And: Have you ever asked this question out loud?

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